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Digital Strategy Plan Across 12+ Markets

  • Aston Martin is a British luxury automotive brand with legendary cars. The Brand was looking to generate Qualified Leads and maximize the exposure of the new models.​​
    • Solution.
      Agency focused on planning the digital strategy across 12+ markets focusing on three pillars: ​

      ​ 1. Conquer: acquisition of new Aston Martin, Luxury cars switchers​ ​
      2. Retain: existing owners, update seekers​ ​
      3. Inspire: addressing to Mass Audience the message of Appeal and Desire ​ of an exclusive product/experience.​ ​
      ​
      ​ A mix of Branding and Performance media channels along with continuous market optimizations guaranteed an uplift in qualified leads and ultimately sales. ​
  • Target Segment
    • High Net Worth individuals
    • Sports Cars Enthusiasts​
    • Business Owners/Managers​
  • 50%
    Reduction in cost per
    Lead within 2 months​
  • 2x
    Better performance of Branding
    Kpis vs Benchmark
  • 160%
    Increase in media buying efficiency through market optimization​

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