Agency focused on planning the digital strategy across 12+ markets focusing on three pillars:
1. Conquer: acquisition of new Aston Martin, Luxury cars switchers
2. Retain: existing owners, update seekers
3. Inspire: addressing to Mass Audience the message of Appeal and Desire
of an exclusive product/experience.
A mix of Branding and Performance media channels along with
continuous market optimizations guaranteed an uplift in qualified leads
and ultimately sales.
Digital Strategy Plan Across 12+ Markets
Aston Martin is a British luxury automotive brand with legendary cars. The Brand was looking to generate Qualified Leads and maximize the exposure of the new models.
- High Net Worth individuals
- Sports Cars Enthusiasts
- Business Owners/Managers
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